‘FEED’ brings together a body of works created by Harrogate-born artist Zara Worth since 2016.
Concerned with our relationships with hand-held technology and social media, Worth’s practice has been described by curator Tyler Robarge as ‘swipe-specific’: using online culture and technology as subject and medium for artworks with on and offline lives.
Throughout the exhibition, materials and methods of creative production point to themes of value, presence and self-image in the social media age. Materials such as rice paper, 23.5-carat gold, void fill, celery, and artificial roses, have symbolic and cultural value and thereby provide metaphors through which to read online culture.
The exhibition’s title alludes to Worth’s love of wordplay and exploitation of ambiguity. ‘FEED’ variously refers to social media newsfeeds, literal and metaphorical consumption and the expression ‘feeding the beast’ – used by professional vloggers and bloggers to describe the pressures of online content production and the veracity of online platforms.
Likewise, the title of the Instagram collage series ‘Wellness’ (2017) is a purposeful misinterpretation of a term associated with Instagram lifestyle trends. Originally shared on Instagram during January (a month synonymous with post-Christmas dieting), ‘Wellness’ appropriates images and hashtags from the platform that it critiques, playing a disassociation game between each hashtag and image, taking the viewer down into the ‘Insta-archive’ rabbit hole along a hashtag wordsnake.
The ‘FEED’ exhibition previews at Vane in Newcastle on Wednesday 8th August between 17:00 and 20:00 and will be on display until Saturday 22nd September.
All events are public and free but booking is essential. Contact the gallery at [email protected] for further information.