“Dwaine Butters created the label out of a love of music and the fashion that it inspires”The band t-shirt is a thing of beauty and no other garment invites more wordless bonding or knowing nods – no, not even football shirts. When you spot a complete stranger at the other side of the bar wearing an unexpected bit of rare musical merchandise, you can’t help but give them that subconscious little high-five in your head.
This art of shirt-spotting reaches its peak when you’re at a gig and notice that the most ardent fans are often identified by the superior shirt; there’s no paying £30 for some generic ‘album cover and last year’s tour dates’ Fruit of the Loom nonsense for them – no, the ideal band shirt is not a mere promotional item but a visual statement. It could be a certain lyric, or a clever image, or some other kind of well-chosen print. Whatever it is, it always looks cool.
So how do you top this game? Where can you get a shirt that visibly demonstrates your impeccable taste in popular culture but also looks good to people who don’t know their Arcane Roots from their Arcade Fire?
Luckily, Record This Clothing have come to your rescue. Teesside-based designer Dwaine Butters created the label out of a: “love of music and the fashion that it inspires”. He had been buying band shirts over the years, but always had ideas of designs he could create to match lyrics of the songs.
Taking a look through the online store shows an excellent collection of not just cotton shirts but also jumpers and accessories – most of them in a smart selection of black, white and grey.
““Dwaine Butters created the label out of a love of music and the fashion that it inspires”
Biffy Clyro fans are especially well catered for – check out the ‘Take Extra Special Care’ and ‘I’m Watching The Radio’ designs – but there are also items for the Pulled Apart By Horses or Twin Atlantic enthusiast in your life.
Even aside from the musical influences, their own-label items show some serious style; the minimalist circle logo works on anything from tote bags to hoodies, while their US College sports style insignia looks great on baseball shirts and winter hats. All clothing also comes in a unisex fit, so the same designs are available to everyone.
As Dwaine rightly says: “Times are tough at the moment and not everyone can pay £25.00 for a shirt at a gig”, so, luckily, most shirts designed by Record This Clothing are about a tenner, with accessories a little cheaper and even the jumpers only coming to a very reasonable £15.00.
If you’re spoiled for choice, Record This Clothing has recently started to offer a strictly-limited monthly subscription service: £20 guarantees receipt of three t-shirts (one exclusively for that month, and two surprise designs), as well as a mug, tote bag and voucher for your next purchase.
“Record This Clothing has recently started to offer a strictly-limited monthly subscription service”
If you prefer doing your shopping in person, Record This Clothing products can currently be found at the Family Honour Tattoo Studio in Tipton and the Black Slab in Redcar. They also make regular appearances at North East events; if you missed them at Middlesbrough Comic-Con, you can catch them at Sumo at the Middlesbrough Empire on Friday 18th May – yes, there will be free giveaways – or at the York International Tattoo Convention on the weekend 23-24th June.
Record This Clothing’s online shop can be found at recordthisclothing.limitedrun.com where you can find their full range of inspirational products designed by a local music fanatic.
If you’d also like to find out more about Record this clothing, including being the first to hear about new product announcements, please head to Facebook.com/recordthisclothing where you will also find regular discount codes.